Waterfall charts are great ways to visualize pricing data, especially when used for internal decision-making in business/product groups and in guiding the Sales organization. Here’s why:
These visual cues flow and help the audience get your data story out quickly and effectively.
The waterfall chart below is an anonymized version I created for a Storytelling With Data challenge. It is based off of one I presented to inform executives and cross-functional teams about the magnitude and impact of pricing deductions offered by the Sales and Marketing organizations.
What visuals have you used or seen used by others to represent pricing data?