Customer/Partner Profitability Management
Increase profitability and motivate partners to sell your product over competition's by using our account management methodology and tools. We create a model that captures overall spend and correlates that to sales - so you are equipped to make informed and intelligent business decisions. Use the insights we provide to get an upper hand in negotiations, develop strategic relationships with your partners, and have meaningful internal and external discussions.
Revenue Growth: Pricing and Promotion Planning
A robust pricing framework will turn around your profitability, ensure you are not “leaving money on the table,” and help you serve your customer base better. Our services here include:
- Setting the optimal (read highest) prices for your product or service that align to the competitive landscape so you don’t lose sales and market share;
- Recommending a promotion plan that maximizes incremental sales and ROI;
- Setting global price structures that ensure minimal channel conflict;
- Creating a coherent and transparent list price (MSRP) framework you can publish immediately;
- Helping you segment your customers based on sales data so your product and price offering are not below (or above) your customer’s willingness to pay level;
- Help you increase your price realization (how much profit you make per $1 sold) by identifying price “leakages.”
Sales and Marketing Analytics
In working with you, we can develop a framework of of smart questions about your business we can answer using your data. From our experience the result can translate into one or more of these outcomes - more sales, increased market share, cost reduction, or greater profitability. Examples include:
- Which marketing campaigns increased the number of unique visitors;
- Which customers contribute most to your profitability? Which to your growth?
- At what price should you forgo a sale;
- What is your conversion rate (or bookings/sales/won deals) vs. your industry benchmark and what levers can increase it.